SV BY SUNEET VARMA 
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Privacy Policy

Company GSTIN No: 09AAACS4886R1ZD

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Cookies, SDKs (Software Development Kit), and Similar Technologies

SV may use cookies, pixels, SDKs, local storage, and related tools for user authentication, shopping-cart retention, analytics, fraud detection, campaign measurement, performance improvement, and relevant advertising. Users may manage certain cookie or device-level permissions through browser or system settings, though disabling some tools may affect platform functionality.

Questions and concerns - In accordance with section 4 (4) of the Consumer Protection (E-commerce) Rules 2020, every e-commerce entity shall establish an adequate grievance redressal mechanism and a grievance officer for consumer grievance redressal and display

There should be a ticket raised and a ticket number assigned for each complaint. Customers can speak with the grievance officer directly if they are unhappy with the customer service representative's response. The officer will acknowledge receipt of the complaint within 48 hours.

  • Any information that can be used to identify an individual is considered personal data. Name, phone number, residence, age, email address, and so on can be included. A piece of information that categorises your existence can even be considered personal data.
  • Personal Data will be held for as long as it is necessary to fulfil the purpose for which it was collected, or as required or permitted by applicable laws. As soon as it is reasonable to conclude that the purpose for which the personal data was collected is no longer being served by retention of the personal data and that retention is no longer required for legal or business purposes, we will either stop retaining the personal data or remove the means by which the personal data can be associated with specific individuals
  • We have taken and will continue to take reasonable efforts to protect Personal Data in our possession or control by making reasonable security arrangements to prevent unauthorised access, collection, use, disclosure, copying, modification, disposal or similar risks.
  • While we strive to protect your Personal Data, we cannot ensure the security of any Personal Data which you may have transmitted to us, via an insecure browser, and we urge you to take every precaution to protect your Personal Data and use a secure browser.
  • Data Privacy and Protection regime in India is presently regulated by the Information Technology Act, 2000 (“IT Act 2000”) in conjunction with the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (“SPDI Rules”).
  • We obtain personal data directly from individuals in a variety of ways, including obtaining personal data from individuals who provide us with their business card(s), complete our online forms, subscribe to our newsletters, and register for pop-ups, attend events we host, and visit our stores.
  • Personal identification documents that may reveal race, religion or ethnic origin, possibly biometric data of individuals, beneficial owners of corporate entities, or applicants.
  • Information provided to us by our collaboration in the course of a professional engagement.

1.      Categories of Personal Data Collected

1.1  Account and Identity Information
SV may collect personal information such as your complete name, mobile number, date of birth, anniversary, email address, login credentials, password, authentication details, profile information, and account preferences when you register, establish, or manage an account on the Platform. Depending on your preferences and the relevant regulations of the third-party login or authentication provider, SV may additionally receive restricted profile, verification, or authentication-related data from that provider when you opt to register or login.

1.2  Contact and Address Information
In case of using the Platform or placing an order, SV may collect your billing address, shipping address, city, state, country, postal code, and any other contact information that may be required for account management, order fulfilment, delivery coordination, customer communication, and dispute resolution.

1.3  Order and Transaction Information

SV may collect and retain personal information about your order history, purchased items, cart and wishlist activity, invoice details, payment mode, payment transaction references, refund records, return and exchange records, and any discounts, wallet credits, store credits, loyalty benefits, referral benefits, or promotional redemptions you used in connection with such transactions when you browse, place, modify, cancel, exchange, or return an order on the Platform.

1.4  Payment-Related Information
SV may collect or receive payment-related information, such as payment method, transaction reference numbers, payment status, refund status, and limited verification data received from payment gateways or processors, in connection with payment processing, settlement, verification, and refund administration. SV does not usually store all of the debit card, credit card, or bank account credentials, except in the form of legally compliant and secure payment processing arrangements, as permitted by applicable law.

1.5  Device and Technical Information
When you access or interact with the Platform, SV may automatically collect certain technical and device-related information, such as your IP address, browser type, browser settings, app version, device type, device identifiers, operating system, network information, language settings, access times, referring URLs, cookies, SDK data, logs, and similar technical data generated through your use of the website or mobile application, may be automatically collected by SV when you access or interact with the Platform.

 

2        Usage and Preference Information
SV may collect information relating to your interaction with the Platform, including browsing behaviour, search activity, clickstream data, product views, frequency and duration of visits, cart additions or removals, wishlist activity, responses to offers and campaigns, shopping preferences, style interests, and other inferred preference information that helps SV personalise your user experience and improve its products and services.

 

3        Location Information
SV may collect approximate location-related information derived from your IP address, device signals, shipping details, or other location indicators made available while using the Platform. Such information may be used for serviceability checks, fraud prevention, delivery planning, tax determination, regional offer administration, and other operational or legal purposes connected with the Platform.

 

4        Communication and Support Information
Where you interact with SV through customer care, grievance channels, chat support, phone calls, emails, forms, surveys, reviews, testimonials, or social media interactions, SV may collect and maintain records of such communications, including your support requests, complaints, feedback, review content, grievance details, and related correspondence for service improvement, complaint handling, and legal compliance purposes.

 

5        Logistics and Delivery Information
For the purpose of order processing, dispatch, fulfilment, and last-mile delivery, SV may process personal data including your name, delivery address, pincode, masked contact number, email address where operationally required, shipment tracking details, proof of delivery, delivery attempt records, non-delivery status, reverse logistics records, and other fulfilment-related information necessary to complete or manage your order.

 

6        Customer Data Sharing for Logistics and Delivery Operations
To facilitate order processing, dispatch, fulfilment, and last-mile delivery, SV may share limited customer information with designated logistics partners, courier service providers, and third-party operational systems involved in delivery and fulfilment management. Such sharing shall be strictly limited to the personal data that is operationally necessary for successful order completion and related service coordination. Customer information may be transmitted through shipping labels, logistics integration layers, and connected platforms used for order management, logistics coordination, and fulfilment activities. As part of SV's privacy safeguards, the customer's contact number may be masked at the time of sharing, wherever technically feasible or operationally implemented. The information shared for such purposes may include the customer's name, contact number, delivery address and pincode, and email address, where required for shipment communication, delivery updates, or fulfilment-related purposes. Customer data may also be accessible across certain third-party operational platforms engaged for order management, logistics handling, and fulfilment operations. Last-mile delivery may be undertaken through empanelled courier partners engaged by SV from time to time. In each case, the data shared shall remain restricted to what is necessary for the relevant service and shall be subject to the applicable commercial, operational, and contractual arrangements governing such engagement. While SV undertakes reasonable efforts to engage service providers and partners subject to appropriate contractual and operational safeguards, SV shall not be responsible or liable for any act, omission, default, breach, negligence, misuse, unauthorised access, disclosure, alteration, loss, or processing of personal data caused by any third-party courier partner, logistics provider, operational platform, or other external service provider, except to the extent such liability cannot be excluded under applicable law.

 

7        How We Collect Data

7.1  Information Collected Directly from You

SV collects personal data directly from you when you create an account, log in, verify your mobile number or email address, update your profile, save addresses, browse products, add items to your cart or wishlist, place an order, make a payment, request cancellation, exchange or return a product, seek a refund, contact customer care, submit feedback, participate in surveys, enroll in loyalty programs, or otherwise interact with the Platform or SV's services.

7.2  Information Collected Automatically Through Technology
When you access or use the Platform, SV may automatically collect certain information through cookies, pixels, SDKs, server logs, device permissions, analytics tools, and similar technologies. This may include technical data, browsing behaviour, app usage details, device identifiers, session information, and interaction data, which may be used to maintain platform functionality, analyse performance, improve security, personalise the user experience, and support advertising or analytics activities, subject to applicable law.

7.3  Information Collected During Orders and Transactions
SV collects personal data in the course of your transaction journey, including when you add products to your cart, proceed to checkout, apply promotional offers, confirm delivery details, complete a payment, or initiate post-order actions such as cancellation, exchange, return, or refund. Such collection is necessary to process your order, validate your eligibility for benefits, administer payments, coordinate logistics, and maintain transaction records.

7.4  Information Received from Third-Party Service Providers
SV may receive personal data from third-party service providers, vendors, and operational partners engaged in connection with the Platform, including payment gateways, payment processors, fraud detection providers, logistics and courier partners, warehouse and fulfilment providers, analytics vendors, customer support software providers, CRM platforms, loyalty program management platforms, and marketing or communication partners, to the extent necessary for operational, contractual, or legal purposes.

7.5  Information Received Through Third-Party Login Providers
Where you choose to sign in, register, or link your account using a third-party authentication or login provider, SV may receive limited identity, profile, or authentication-related information from such provider in accordance with your selected permissions and the provider's applicable privacy terms and technical settings.

 

8        Information Shared Through Logistics and Delivery Systems
To facilitate order dispatch, logistics coordination, and successful last-mile delivery, limited customer information may be transmitted to designated courier partners and relevant operational systems through shipping labels, logistics integration layers, and fulfilment platforms. The contact number shared in such process may be masked to support privacy safeguards, and the information shared is restricted to what is operationally necessary, including customer name, delivery address, pincode, and email address where required for fulfilment or delivery communication.

 

9        Purposes of Processing

9.1  Account Creation and User Registration

SV may process personal data to create and maintain your account, verify your identity, enable login and authentication, preserve your account settings and preferences, facilitate password recovery, and provide you with access to account-based features and services available on the Platform.

9.2  Browsing, Platform Access, and User Experience
SV may process personal data to enable browsing, product discovery, navigation, search functionality, personalised recommendations, saved cart and wishlist functionality, content customisation, and general user experience optimisation, as well as to monitor how users engage with the Platform for design, usability, and service enhancement purposes.

9.3  Order Placement and Checkout Administration
SV may process personal data to facilitate cart management, validate order details, confirm pricing, administer discounts and promotional benefits, verify payment credentials, process payments, generate invoices, and otherwise support the completion of purchases made through the Platform.

9.4  Order Fulfilment, Shipping, and Delivery
SV may process personal data to pick, pack, dispatch, ship, track, and deliver orders, coordinate with warehouses, courier partners, and operational teams, assess serviceability, manage delivery communications, record proof of delivery, and address issues relating to delayed, failed, or incomplete delivery attempts.

9.5  Cancellations, Returns, Exchanges, and Refunds
SV may process personal data to assess requests for cancellation, return, exchange, and refund, verify policy eligibility, arrange reverse logistics, process refunds and adjustments, reconcile payment reversals, restore or reverse loyalty benefits or wallet credits, and maintain records relating to such post-purchase transactions.

9.6  Customer Care, Grievance Redressal, and Communication
SV may process personal data to respond to your customer support requests, address grievances, investigate complaints, provide service assistance, send transactional and service-related communications, and maintain communication records for service quality, training, escalation handling, and compliance purposes.

9.7  Fraud Prevention, Platform Security, and Abuse Monitoring
SV may process personal data to detect, investigate, prevent, and respond to fraud, abuse, misuse, suspicious activity, unauthorised account access, payment risk, return abuse, policy circumvention, and conduct that may pose a threat to the Platform, its operations, other users, or SV's legitimate business interests.

9.8  Loyalty Programs, Offers, and Promotional Administration
SV may process personal data to administer discount codes, coupons, referral programs, wallet credits, store credits, cashback benefits, loyalty rewards including SVX benefits, survey participation, contests, campaigns, and similar engagement or promotional programs, including for verifying eligibility, preventing misuse, and communicating offer-related updates.

9.9  Marketing and Personalised Communications
Subject to applicable law and your preferences, SV may process personal data to send promotional communications, product recommendations, reminders, loyalty-related updates, campaign messages, new launch information, and other marketing content that may be relevant to your interests, shopping behaviour, or engagement history on the Platform.

9.10          Analytics, Testing, and Service Improvement
SV may process personal data for internal reporting, analytics, business intelligence, customer insights, service improvement, troubleshooting, debugging, testing, product development, operational forecasting, and performance measurement in order to better understand user behaviour and improve the Platform and associated services.

9.11          Legal Compliance and Protection of Rights
SV may process personal data where necessary to comply with applicable laws, rules, regulations, court orders, or lawful requests from government or regulatory authorities, and to establish, exercise, or defend legal claims, enforce its Terms and policies, protect its contractual rights, and maintain records required for tax, accounting, audit, or compliance purposes.

9.12          End-to-End Processing Across the Customer Journey
From the point at which you register an account or browse the Platform until the completion of your order and any post-purchase service interaction, SV may process personal data as reasonably necessary to ensure a smooth, secure, and efficient customer journey, including account management, order administration, logistics coordination, customer communication, issue resolution, and service enhancement, subject always to applicable law and appropriate safeguards.

 

10    Legal Basis and Consent Position

Where required under applicable law, personal data will be processed on the basis of consent obtained through the website, app, checkout flow, marketing opt-in, or another valid collection notice. In appropriate cases, processing may also take place where necessary for performance of a contract, compliance with legal requirements, responding to a user's request, prevention of fraud, maintenance of platform security, or other legally recognised uses.

By providing your personal data and using the Platform, you give your free, specific, informed, unconditional, and unambiguous consent, through a clear affirmative action, to SV to collect, receive, possess, store, handle, use, process, disclose, share, and otherwise deal with your personal data for the lawful purposes set out in this Privacy Policy and the applicable Terms. You understand that such consent is being given voluntarily after having been informed of the nature of the personal data being collected, the purpose of its processing, and the manner in which it may be used or shared. Users may withdraw consent where applicable, although such withdrawal may affect continued access to certain services.

 

11    Children's Data

By accessing, registering on, or using the Platform, you represent, confirm, and undertake that you are at least 18 years of age and are competent to enter into a legally binding agreement under applicable law. If you are below 18 years of age, you may access or use the Platform only through and under the supervision, consent, and control of your parent or lawful guardian, who shall be deemed to have accepted these Terms and this Privacy Policy on your behalf and shall be responsible for your use of the Platform.

SV does not knowingly collect or process personal data of children in contravention of applicable law and may, where required, seek verifiable consent from the parent or lawful guardian before permitting access to certain services or processing such personal data. SV shall also endeavour not to engage in tracking, behavioural monitoring, targeted advertising, or any other restricted processing in relation to children's personal data, where prohibited under applicable law.

 

12    Sharing of Personal Data

We may share your personal data with the following categories of recipients, where necessary and in accordance with applicable law:

  • Affiliates and group companies for internal administration, service delivery, and business operations.
  • Sellers, suppliers, and logistics partners to process, fulfill, ship, exchange, return, or refund your orders.
  • Payment processors and financial service providers to facilitate payments, settlements, and related transaction support.
  • Service providers and technology partners, including cloud hosting, analytics, customer support, communication, and automation providers, to help us operate and improve our services.
  • Marketing and advertising partners to send promotional communications, personalise recommendations, and support advertising activities, subject to your preferences and applicable law.
  • Professional advisers such as auditors, consultants, insurers, and legal advisers, where necessary for compliance, risk management, or business administration.
  • Law enforcement agencies, regulators, courts, and government authorities where disclosure is required by law or necessary to protect our rights, users, or the public.
  • Business transferees or acquirers in connection with a merger, acquisition, restructuring, or sale of business or assets.
  • Overseas recipients, where required for service delivery or business operations, subject to applicable legal requirements.

We may share personal data for purposes including:

  • providing and improving our platform, products, and services;
  • processing orders and payments;
  • customer support;
  • personalisation and marketing;
  • fraud prevention and security;
  • enforcement of our Terms and policies; and
  • legal and regulatory compliance.

We may share personal data on a need-to-know basis with affiliates and group entities, payment and banking partners, logistics and warehousing providers, cloud-hosting and software vendors, customer support providers, analytics and marketing service providers, auditors, legal advisers, insurers, and public authorities or law-enforcement bodies where required by law or valid process. SV does not represent this policy as a sale of personal data for money; however, operational sharing with vendors and certain advertising or measurement tools may still involve disclosure of limited personal data.

 

13    International Transfers

Personal data may be processed or stored in India or in other jurisdictions through our technology partners, subject to applicable law and any geographical restrictions that may apply to specific categories of data or destinations. If cross-border transfer limitations are introduced or become applicable, SV will update its controls and disclosures accordingly.

 

14    Data Protection Rights 
To protect your privacy and security, we will verify your identity before granting access or making changes to your personally identifying information. If you have registered your profile on www.svsuneetvarma.com, your ID and Password are required to access your profile information. To guard against the loss, misuse, and alteration of the information under our control, we have implemented appropriate physical, electronic, and managerial procedures. For example, our servers are accessible only to authorized personnel, and your information is shared with respective personnel on a need-to-know basis to complete transactions and provide the services you request.

 

Although we strive to safeguard the confidentiality of your personally identifiable information, it is important to note that transmissions made via the Internet cannot be made absolutely secure. By using this website, you agree that SV will not be liable for any disclosure of your information due to transmission errors or unauthorized acts by third parties. All information gathered on suneetvarma.in is securely stored within a database controlled by suneetvarma.in, which is housed on servers secured behind a firewall; access to these servers is password-protected and strictly limited. However, despite our effective security measures, no security system is impenetrable. We cannot guarantee the security of our database, nor can we assure that the information you provide will not be intercepted during transmission over the Internet. Additionally, any information included in postings to discussion areas is accessible to anyone with internet access.

 

15    Personal Data Retention
We retain personal data to provide our services, stay in contact with you and to comply with applicable laws, regulations and professional obligations that we are subject to. Unless a different time frame applies as a result of business need or specific legal, regulatory or contractual requirements, where we retain personal data in accordance with these purposes, we retain such personal data as per policy of the firm.

 

16    Personal Data Security
We have put appropriate technical and organisational security policies and procedures in place to protect personal data (including sensitive personal data) from loss, misuse, alteration or destruction. We aim to ensure that access to your personal data is limited only to those who need to access it. Those individuals who have access to the data are required to maintain the confidentiality of such information.

 

If you have access to parts of our websites or use our services, you remain responsible for keeping your user ID and password confidential. Please be aware that the transmission of data via the Internet is not completely secure. Whilst we do our best to try to protect the security of your personal data, we cannot ensure or guarantee the security of your data transmitted to our site; any transmission is at your own risk.

 

17    Data Breach Response

If a personal-data incident occurs, SV should assess the event, take containment and remediation steps, maintain internal records, and provide notifications to affected individuals or regulators where legally required. The exact incident response workflow will be operationally documented outside this policy.

 

18    User Rights

Subject to applicable law, users may have rights to obtain information about personal data being processed, seek correction, updating, completion, or erasure, withdraw consent, raise a grievance, and nominate another person to act in circumstances permitted by law. Requests may be submitted using the contact details provided below, along with any information reasonably necessary to verify identity and process the request.

 

19    Marketing Communications

SV may send promotional messages by email, SMS, push notification, WhatsApp, or other channels, where permitted by law and consistent with user preferences. Users may opt out using unsubscribe tools, account settings, or support contacts. Service and transaction messages may still be sent where necessary for orders, account security, or legal compliance.

 

20    Third-Party Links and Services

The platform may contain links to external websites, social-media pages, or third-party services. SV is not responsible for the privacy practices or content of such third parties, and users should review the privacy terms applicable to those services before engaging with them.

 

21    Contact, Grievance, and Data Requests

Privacy-related questions, access or correction requests, complaints, and grievances may be sent to the contact details published below. The identity of the designated grievance officer or privacy contact should be kept consistent across the website, mobile application, and internal compliance records.

 

22    Changes to Privacy Policy

SV reserves the right to update Privacy Policy from time to time. Updates will be posted on this page with the effective date. We encourage you to review revised policy periodically.

 

23    Deletion of Account

Users may request deletion of their account at any time through the application, website, or by contacting SV through the support channels made available. Upon receiving such request, SV shall take reasonable steps to delete or anonymise the user's account information and associated personal data, subject to any retention required for preventing misuse of certain user facilities, fraud prevention, security monitoring, legal, regulatory, fraud prevention, dispute resolution, taxation, order fulfilment, or enforcement of contractual obligations. Certain transactional or compliance-related records may therefore be retained for the period mandated under applicable law, even after the account is deleted.